They are really banking on the season 1 pre finale TikTok dance move.
In fact, they have sprinkled in dozens of "meme" reaction per season so they can have contract social media managers create 1,000 memes that they plan to distribute across reddit and instagram through power-repost-accounts.
In fact one of their crucial Gen-Z adoption metric is based on virality of those memes. For that metric they have a analytics contract with Reddit where Reddit has said they will provide only provide analytics information of the usage meme pictures and in no way they will push those memes are or corpo-moderate reddit threads around those memes. And also obviously the ad department is a separate department and has no influence on the analytics contract with Reddit.
